Branding & Strategy
Visual Design, Service Design, Advertising, Branding

This project focused on brand design and strategy, reimagining Levi's as "LEVI" with a focus on sustainability. Inspired by Boro clothing, the rebrand promotes waste management and the reuse of worn-out denim, introducing a new trend in eco-conscious fashion.

These companies and studios offered practical training that bridged my academic knowledge with real-world applications. Collaborating with industry professionals gave me valuable insights into real-world challenges and opportunities, enhancing my understanding of the field.

This project involved service design aimed at a specific group—elderly individuals—by mapping their perspectives and service ideas for an old age home. It also included creating a brand identity for a catering service run exclusively by seniors, highlighting their mission and purpose to promote the value and voice of the elderly.

These creatives integrated visual storytelling and messaging across documentaries, interviews, promotional content, and marketing materials using video editing, GIFs, and photoshoots. Each piece was designed to engage audiences and enhance brand communication by tailoring content to its specific format.

Process Mapping, Toolkit, Project Guide
A toolkit for respective design tools and methods available in a questioning format in relevance to the process of a project is advisable. A study on a food processing company, mapping its system, products, and services it offers (learning to design a system)