Pallavi Kiragi

Multidisciplinary Designer. Artist.

As a human-centered practitioner, I am always looking to embrace transdisciplinary design values and actions through experimentation of processes and mediums. Familiarize with trends and assess their relevance to the user's definition and experience via perception and thought process. I am passionate about tangible interactions, spatial design, and data-driven outcomes. My other form of creative expression is music production, specifically sound design and synthesis applied to film scoring and electronic music.

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Pallavi Kiragi

UX / Interaction
Designer
Artist

Category

Interactive & Emerging Media
UX & Digital Interfaces
Branding & Strategy
Information Graphics & Narratives
Industrial & Spatial Design

ABOUT

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ReBrand Identity for LEVI

Tools: Photoshop, Illustrator, Scribd

This project focused on brand design and strategy, reimagining Levi's as "LEVI" with a focus on sustainability. Inspired by Boro clothing, the rebrand promotes waste management and the reuse of worn-out denim, introducing a new trend in eco-conscious fashion.

Brand Strategy for the rebrand of Levi's to LEVI, an upcycling denim casualwear that implements the Boro clothing style. The brand's motive and integrity are sustainable fashion with denim face value.

Documentation ->

Includes Audience Analysis, Competitors, Positioning, Logo Design, Assets, Packaging, Online design, Advertising, and Merchandising

Workflow

Audience Analysis of Levi, Market research sheet - Customers

Products

24–09–2024