Pallavi Kiragi 

Multidisciplinary Designer. Artist.


As a human-centered practitioner, I am always looking to embrace transdisciplinary design values and actions through experimentation of processes and mediums. Familiarize with trends and assess their relevance to the user's definition and experience via perception and thought process. I am passionate about tangible interactions, spatial design, and data-driven outcomes. My other form of creative expression is music production, specifically sound design and synthesis applied to film scoring and electronic music.

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Pallavi Kiragi


Multidisciplinary Designer
Artist

 

New Media & Generative Design
Interface Design
Work Experiences
Visual Communication Graphics
Multimedia in Automobiles
Industrial & Product Design
LEVI Brand Strategy
Catering Service Design
Method Design Toolkit
Personal Informatics in Home Technology
Proxemics in Exhibiton Space
Covid Sound
Social Landscapes Research




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ReBrand Identity for LEVI


Brand Strategy, Guide, Marketing, Advertising, UX research
This project focused on brand design and strategy, reimagining Levi's as "LEVI" with a focus on sustainability. Inspired by Boro clothing, the rebrand promotes waste management and the reuse of worn-out denim, introducing a new trend in eco-conscious fashion.


Brand Strategy for the rebrand of Levi's to LEVI, an upcycling denim casualwear that implements the Boro clothing style. The brand's motive and integrity are sustainable fashion with denim face value.

Documentation ->


Includes Audience Analysis, Competitors, Positioning, Logo Design, Assets, Packaging, Online  design, Advertising, and Merchandising


Workflow






Audience Analysis of Levi, Market research sheet - Customers





Products




24–09–2024