Pallavi Kiragi

Multidisciplinary Designer. Artist.

As a human-centered practitioner, I am always looking to embrace transdisciplinary design values and actions through experimentation of processes and mediums. Familiarize with trends and assess their relevance to the user's definition and experience via perception and thought process. I am passionate about tangible interactions, spatial design, and data-driven outcomes. My other form of creative expression is music production, specifically sound design and synthesis applied to film scoring and electronic music.

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Pallavi Kiragi

UX / Interaction Designer
Artist

CATEGORY

Interactive & Emerging Media

UX & Digital Interfaces

Branding & Strategy

Information Graphics & Narratives

Industrial & Spatial Design

ABOUT

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ReBrand Identity for LEVI

Tools: Photoshop, Illustrator

This rebranding project imagines Levi’s as LEVI, a sustainability-focused brand inspired by Boro clothing. The rebrand promotes denim upcycling, waste management, and the reuse of worn-out jeans, introducing a new trend in eco-conscious fashion. The strategy emphasizes sustainable fashion while preserving denim’s iconic appeal.

Introduction

Brand Strategy

Positioning, Values & Essence, Personality, Target Audience & Personas, Messaging, Competitor Research

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Audience Analysis of Levi, Market research sheet - Customers

Visual Identity

Logo & Variations, Applications, Ideation, Color Palette, Typography

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Advertising & Merchandising

Brand Communication, Products, Website Guidelines and Digital Presence , Packaging, Stationary Set

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