Service Design For Old Age Home Catering
Tools: Miro, Mural, Illustrator, Figma
This project involved service design aimed at a specific group—elderly individuals—by mapping their perspectives and service ideas for an old age home. It also included creating a brand identity for a catering service run exclusively by seniors, highlighting their mission and purpose to promote the value and voice of the elderly. Done by a six- member Group Project
A study to understand the current system of old age homes in India and identify loopholes that can be filled by bringing in other stakeholder services to make the entire system more inclusive, and collaborative and retain/increase its affordability and accessibility.
A study to understand the current system of old age homes in India and identify loopholes that can be filled by bringing in other stakeholder services to make the entire system more inclusive, and collaborative and retain/increase its affordability and accessibility.
JIVISH Service Branding
Features, User personas, Information Architecture, Website structure low fidelity design, Brand Values, Visual Language, Logo, Packaging, Future scope, Marketing & Promotion
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Week 1 & 2 - Secondary Research and Problem Statement
Research Process Timeline
Project Theme Mapping
Research on project themes, Topic of Interest - Affinity Mapping
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Problem Solving Areas and Statement
Problem Solving areas and topics, Narrowed down research topics, Area of Interest
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Week 3 - Primary Research & Ideation
Geriatic care mapping
Secondary Data, Expanding Geriatic care - services, preventions, Drawing insights
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Interviews & Insights
Interviewee, Questionnaire, Insights of every interviewee and their domain
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Conceptualization/Ideation
Themes, Each group member conceptualization, Affinity Mapping, Point of Intervention, Mapping Initial Ideation
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Week 4 - Primary Research & Ideation
Intervention & Solutions
Brainstorming, Color Palette options, System goals, Stakeholder mapping, SWOT Analysis, Interventions Analysis
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Jivish - Catering Service organized by the elderly
Features, User personas, Information Architecture, Website structure low fidelity design, Brand Values, Visual Language, Logo, Packaging, Future scope, Marketing & Promotion
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