AutoExpo XR Invitation
Tools: Unity, Lego, Illustrator, Material Prototype,
This project enhances traditional invitation cards using Extended Reality to create an immersive preview of the AutoCar Exhibition. By integrating Augmented Reality (AR), recipients can experience a 3D projection of the event space, showcasing the predicted layout with cars, banners, and consultants.
Designed for car enthusiasts, dealers, auto journalists, and industry representatives, this interactive invitation revives the excitement of attending exhibitions and museum showcases. The AR experience, accessible on mobile and tablet, offers a dynamic sneak peek, building anticipation before the event.
Designed for car enthusiasts, dealers, auto journalists, and industry representatives, this interactive invitation revives the excitement of attending exhibitions and museum showcases. The AR experience, accessible on mobile and tablet, offers a dynamic sneak peek, building anticipation before the event.
Prototyping and Layout
Lego prototyping and digital top view arrangement of the AR preview to visualize layout design and placement and its role.
User Journey on the Experience
Journey mapping the Interaction behavior experience of the invitation car. Alignment correction, device to use and placement of the card are key steps in the journey.
Invitation Card Design
Elements of an Invitation Card in context to an AutoCar exhibition. The front cover includes the highlighted car, events timeline, date-day-time-location, and simulation marker. Unity must require sufficient tracker markers to track the simulation in real-time. The 3D objects used were car brands(fbx files), posters(jpeg files), people animations (design and animation from Mixiamo), and structured furniture to define space queries.
How would a flat experience like an invitation card come alive with 3D elements that are not only informative but a visual preview of the simulated exhibition to get a better structural understanding and meandering through stalls?
Recorded AR experience
Recorded Videos of the simulation through mobile by exporting the unity project to an apk file. One video is the highlighted car in action through a looped background. The other is a preview layout of the exhibition's structure with stalls, booths, cars, and people.
Highlighted car in action with background
Preview of the exhibition in AR