Pallavi Kiragi 

Multidisciplinary Designer. Artist.


As a human-centered practitioner, I am always looking to embrace transdisciplinary design values and actions through experimentation of processes and mediums. Familiarize with trends and assess their relevance to the user's definition and experience via perception and thought process. I am passionate about tangible interactions, spatial design, and data-driven outcomes. My other form of creative expression is music production, specifically sound design and synthesis applied to film scoring and electronic music.

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ReBrand Identity for LEVI


Brand Strategy, Guide, Marketing, Advertising, UX research
Understanding Brand design and Strategy, what gives its unique spin, and factors to consider when valuing the brand. A Rebrand of the denim clothing company, Levi's to LEVI that adopts the style of Boro Clothing, waste management, and sustainable initiative to reuse worn out denimwear and proposing a trend.


Brand Strategy for the rebrand of Levi's to LEVI, an upcycling denim casualwear that implements the Boro clothing style. The brand's motive and integrity are sustainable fashion with denim face value.

Documentation ->


Includes Audience Analysis, Competitors, Positioning, Logo Design, Assets, Packaging, Online  design, Advertising, and Merchandising


Workflow






Audience Analysis of Levi, Market research sheet - Customers





Products




24–09–2024