ReBrand Identity for LEVI
Brand Strategy, Guide, Marketing, Advertising, UX research
Understanding Brand design and Strategy, what gives its unique spin, and factors to consider when valuing the brand.
A Rebrand of the denim clothing company, Levi's to LEVI that adopts the style of Boro Clothing, waste management, and sustainable initiative to reuse worn out denimwear and proposing a trend.
Brand Strategy for the rebrand of Levi's to LEVI, an upcycling denim casualwear that implements the Boro clothing style. The brand's motive and integrity are sustainable fashion with denim face value.
Documentation ->
Includes Audience Analysis, Competitors, Positioning, Logo Design, Assets, Packaging, Online design, Advertising, and Merchandising
Workflow
Audience Analysis of Levi, Market research sheet - Customers
Products
24–09–2024